About

Alexandra is a Los Angeles-based award-winning creative development executive, content producer and brand development strategist. She is an expert visual storyteller with an emphasis on kids and family entertainment, creating award-winning series and specials across multiple brands and platforms. Prior to series development, Alex created and produced successful advertising campaigns for theatrical and in-home releases, television shows, apps, social media campaigns, theme parks [check out the Disney Jr. queue line video now in Disneyland and Disney World!] toy products, games, and more. She currently leads creative development for Barbie’s YouTube channel - the number one girls’ toy brand channel with over 13 million subscribers and 1 billion views.

Alex’s work is also featured on NETFLIX, Amazon, global SVOD services, television cable broadcasts, Disneyland and Disney World theme parks, movie theaters nationwide in 2019 (producer for Disney’s Andy Night), and of course, across all social media platforms online (Instagram, YouTube, Facebook, Snapchat) with over 300 million combined views.

Also, why am I writing this in third person? Also, she is hysterical.

 Alexandra’s skill set includes:

· Creative development: series and specials (live action, 3D, 2D)

· Full creative campaign development and production – from concept and pitch to execution and delivery

· Brand development and strategy through media + visual assets

-YouTube specialist - comprehensive platform knowledge from strategy to media support to successful video trends and formats

· Creative solutions expert - incorporates creativity to achieve successful campaigns with little to no assets available to utilize

· Script writing + storytelling

· Creative producing – scripting + VO + sets + wardrobe + casting + creative direction  

· GFX design and development

· Project management – oversees editors, assistant editors, GFX team and assistants

· Client relations – maintains phenomenal relationships with clients and partners

· Budgets up to $10 million and global – casting, set design, producing

· French fry connoisseur

 Alex’s work is a cross between nostalgia, never-ending creativity, and modernity   

She is a kid at heart, and that’s what makes her work so fun and inviting, so relatable (yet aspirational!) to today’s youth, and ultimately, so effective. Every project is an opportunity to dive back into her childhood and relive her most colorful dreams (thanks, Lisa Frank!) while incorporating the timely social themes, positive messaging, trends and technology of today’s world to create a powerful and effective series and/or campaign.