“We’re Taking Over” was a global, music-driven campaign for Barbie, created to inspire a new generation of girls to dream bigger and take center stage. I led creative production and brand, partnering with acclaimed director Aya Tanimura and a top-tier music team to craft a high-energy, globally resonant track and visual experience.

The video united dancers, 16 influencers, and purpose-driven girls from around the world—blending performance with message to create a standout cultural moment for the brand.

The result: a first-of-its-kind global launch for Mattel, translated into 9 languages and released simultaneously across key international markets. The video hit 100K views within its first 24 hours—meeting its day-one KPI and marking a major performance milestone for the brand.