I wrote, creative directed, and produced this award-winning video series for Barbie in collaboration with 5-Minute Crafts. Building on the recognizable format, I infused a distinctly Barbie aesthetic—gemstones, glitter, and rainbows—transforming the content into a vibrant, brand-forward experience that drove strong performance for the company.

Produced during the pandemic, the series also stands as a testament to global collaboration and creative resilience, executed seamlessly with a team working across multiple time zones.