We partnered with global K-pop girl group KATSEYE to celebrate Monster High’s legacy while introducing the brand to a new generation of fans. The campaign featured two key activations: a live-action reimagining of the iconic 2010 “Fright Song” and a companion 3D animated music video inspired by the original.
The result? Iclawnic.
Together, the videos shattered expectations—surpassing performance benchmarks by 3,500% and reigniting cultural relevance across platforms.