MONSTER HIGH CHARACTER MUSIC VIDEOS
I created and developed an award-winning slate of music videos introducing a new generation of characters for the wildly popular Monster High franchise. Collectively amassing hundreds of millions of views, the series played a key role in driving global engagement and product sales—delivering measurable impact for Mattel and resonating with fans worldwide. The proprietary narrative music video format I developed proved so effective that it scaled into a platform-defining content strategy, becoming a staple across Mattel’s portfolio of brands. FOR THE FULL PLAYLIST OF ALL 15 MUSIC VIDEOS - CLICK HERE
