As a millennial, video games were a foundational part of my childhood—and I saw an opportunity to reimagine that experience for today’s audience. Through my research, I identified the rise of the “girly gamer,” tapping into a broader, more accessible gaming ecosystem for girls.

I brought forward what I loved most—interactivity, pixelated hyper-real fun—and fused it with product integration, character-led storytelling, and a bold, neon-driven aesthetic to create an award-winning series that resonated with a new generation.