To further activate creators within the Barbie YouTube ecosystem, I developed a series of music videos featuring Adley McBride—a leading voice in the Barbie UGC space.

Partnering closely with Adley’s team over multiple years, I developed, produced, and launched an award-winning slate of top-performing videos that brought her into the animated Barbie world—complete with her own character and original vocal performances. I wrote and developed each music video treatment, shaping a cohesive creative that authentically bridged influencer and brand storytelling on YouTube.